Case Studies

Fabric Warehouse

In deploying online address lookup software, PostCoder Web Nearest from PostCoder.com, Fabric Warehouse has dramatically increased its conversion rate and customer base as well as improving customer relations and driving sales forward.

The fabric and textiles specialist has a total of fourteen stores spread across the UK. PostCoder Web Nearest from PostCoder.com was deployed in a bid to improve customer relations and drive sales forward. The introduction of the PostCoder Web Nearest service means potential customers can now easily locate the Fabric Warehouse store closest to them on the company's website.

Attracting prospects

Prior to the deployment of PostCoder.com's software, customers had to look at the store list and decide for themselves which was the nearest branch. Today however, customers simply have to enter their postcode online, and PostCoder.com's software will be able to tell them which is their nearest store, and precisely how far away that may be.

Harvey Abramson, IT and Projects Manager at Fabric Warehouse, comments, "By having the ability to show visitors to our site how close a store is, when they may previously have considered our branches too far away, PostCoder.com is now being actively used to increase our potential number of customers. We receive 3,000 individual visitors every week and having the ability to attract each of these to become customers by being able to reassure them of the proximity or accessibility of our stores is a valuable tool."

Fabric Warehouse has also actively incorporated the specific store's opening hours and contact details with the tool, so that when shown the search results, customers have all the pertinent information they may need in a single place.

Ongoing support and expertise

Abramson comments, "The PostCoder.com support team was instrumental in the deployment of the tool and, with their detailed and extensive experience in varied deployments of the software, was able to address the nuances of the deployment on our site particularly efficiently."

Abramson concludes, "We have recently determined to overhaul and redesign our website in a move to introduce ecommerce. Such has been our impression of PostCoder.com that we will be sure to continue to offer our visitors the ability to find their nearest store, but will also use the technology in the ecommerce area for address verification."