Case Studies
Magicalia.com
Who are Magicalia.com?
Magicalia.com operates a range of seven passionate sports communities on the internet, including the UK's largest cycling and fishing websites:
On each of their sites they operate large databases of local shops and clubs and destinations to practice the sports. They also offer community membership to their site visitors.
What are the benefits?
The PAF® data allows Magicalia to match local content (including, shops, news, clubs and other riders, fishermen etc) to each specific site visitor. People use the site to communicate and exchange information with other like minded enthusiasts in their area, and Magicalia benefits by selling "geo-targeted" advertising campaigns to local businesses.
