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April 2009 - Internal Per Click now permitted
Here is a copy of the recent letter from Allies to Database Marketing, published in the Letters section:
Further to a recent article ('Addressing the issue', Database Marketing, February 2009), we were delighted to recently receive details from Royal Mail allowing Per Click PAF licences for Internal Business Use, ahead of the new licence in September 2009. This licence type was removed in September 2007.
From 1st March 2009, businesses will be to purchase up to 5,000 address lookups for their CRM or Accounting packages (previously 500), and share them among multiple users within the company. We have been explaining the importance of this type of licence to Royal Mail and are delighted they listened.
Emma Gooderham, MD, Allies Computing.
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